VISION

Boomer Bloodstock’s vision is to be recognised as a leader in the thoroughbred industry by setting the benchmark for integrity and excellence in all business dealings, setting new standards for the bloodstock agent profession. We aim to build long-lasting relationships with clients through an honest, straightforward approach to bloodstock acquisition and management.

Our vision focuses on making sure that every client fully understands their investment and the steps being taken on their behalf, ensuring that integrity and accountability define every client relationship, where transparent communication leads to lasting trust.

MISSION

Boomer Bloodstock is dedicated to providing ethical, transparent bloodstock services built on trust, open communication, and integrity. Through auction representation, private purchases, and mating advice, we deliver full disclosure and honest risk assessments, empowering clients to make informed, confident decisions.

Values

BOOMER BLOODSTOCK

Transparency

We pride ourselves on clear and honest communication, providing clients with detailed reports and full visibility into every transaction. Whether it’s through in-depth auction analysis or one-on-one consultations, Boomer Bloodstock ensures clients know exactly what’s happening with their investments.

BOOMER BLOODSTOCK

Trust

Building trust through consistent, honest practices is at the core of Boomer Bloodstock’s operations. Our commitment to transparency means that clients can rely on advice to be unbiased and in their best interests at all times.

BOOMER BLOODSTOCK

Global Perspective

With international experience and a strong network, Boomer Bloodstock emphasizes a global approach to bloodstock, integrating best practices and market knowledge from around the world to benefit its clients.

BOOMER BLOODSTOCK

Excellence

From detailed analysis of yearlings to strategic breeding decisions, we value excellence in everything, aiming to maximise client success.

The Team

Craig Rounsefell

Craig Rounsefell

Managing Director
craig@boomerbloodstock.com +61 421 270 775

Boomer Bloodstock was established by Craig ‘Boomer’ Rounsefell in 2008 on the back of hands-on experience with leading trainers and thoroughbred operations around the world. Craig holds a degree in Commerce from the University of Queensland and graduated from The Godolphin Flying Start. He is the licenced yearling buyer for The Hong Kong Jockey Club in the Southern Hemisphere & North America and is the President of the FBAA. Craig splits his time between Australia and California with his wife McCall and two children.

Helen Boyes

Helen Boyes

Operations Manager
helen@boomerbloodstock.com +61436648493

Helen Boyes joined the Boomer Bloodstock team as Operations Manager in 2024. With extensive experience and a profound love for the equine industry, Helen brings a fresh perspective and invaluable skills to our team having previously worked at Silverdale Farm for three years as Assistant Manager. Helen is also a certified veterinary nurse and has had significant roles at the prestigious Scone Equine Group enhancing her expertise in equine health, management, and performance.

Boomer
principles

Disclosure

Transacting horses can be a complicated and involved process, but Boomer Bloodstock is committed to the client experience and result. We have important key principles that guide our processes, and these principles have remained critical to our success since Boomer Bloodstock was established in 2008.

We are anchored by honesty and integrity. Since the very beginning of Boomer Bloodstock, we have applied correct conduct to every business transaction to build both trust and result. Craig provides all clients full disclosure, which includes particulars of commission rates, parties involved and selection processes. Boomer Bloodstock favours business with equally minded farms, vendors and agents who similarly value these principles.

In rare, unavoidable circumstances where multiple Boomer Bloodstock clients are represented in a transaction, full disclosure is offered to all parties involved to facilitate an open and honest decision process, and a successful result.

Transparency

No conflict of interest

When transacting business, Boomer Bloodstock guarantees there will be no conflict of interest. Craig and McCall Rounsefell have declined all investment in trading bloodstock, which includes nil ownership in foals, weanlings, yearlings and broodmares. The only current ownership Craig & McCall hold is in racehorses. The mantra is simple; we do not want to compete with our clients.

Craig is one of the few bloodstock agents taking this stance, and it is a significant point of difference when clients select Boomer Bloodstock for their bloodstock needs. At all times, trust and transparency will be critical between agency and client.

Equally, Craig will continue to disclose retainer agreements held by Boomer Bloodstock. Currently these include:

  • The Hong Kong Jockey Club: Southern Hemisphere yearling buyer.
  • Musk Creek Farm: Independent consultant.

Research
& Analysis

Boomer Bloodstock guarantees that before any decisions are made in circumstances of private purchase, public auction, recommendation or any of the services professionally offered to clients, significant research is undertaken by us. This includes access to and analysis of significant statistical and historical data.

Research and analysis are the homework of a transaction, and Boomer Bloodstock believes that adding data to the weight of a decision greatly enhances the result. Craig has a vast database of information which is always considered as well as all the other data available before a decision is made to minimize the risk and increases the client’s chance of success.

Signatory of FBAA
code of conduct

Boomer Bloodstock’s commitment to integrity is central to its business model, which is why Craig has been a member of the Federation of Bloodstock Agents Australia (FBAA) since 2011.

Through 2020 he led a review into the FBAA’s Code of Ethics, which eventuated in the biggest constitutional change in the organisation’s history to establish a world best practice standard for bloodstock agents. It coincided with Craig’s appointment to the position of FBAA President.

“A high level of accountability is what is rightfully expected of our industry. To have every member held to an enforceable high standard will give clients confidence when they are engaging with an FBAA agent.”

The FBAA was established in 1988 with the aim of maintaining, improving and developing the standards, status and services of bloodstock agents, and to present and promote the views of its members.

The FBAA has been an important addition to the bloodstock climate since its inception, but it will become significantly more important going forward as the industry manages new standards and expectations in integrity and publicity. Boomer Bloodstock is proud to operate as a member of the FBAA.

VIEW FBAA CODE OF CONDUCT

Services

Starting Point: all Boomer’s client relationships start here, with a deep dive strategic review of the client’s current position and long-term goals. This provides the foundation for all decision-making moving forward by ensuring the relationship is on the right path to achieving the client’s deepest ambition.
Thoroughbred Appraisals
Thoroughbred Appraisals Bloodstock ownership can be unpredictable. Situations can arise that include ownership disputes, deceased estates or divorce settlements, and an independent appraisal of bloodstock can be often required. We can help. Boomer Bloodstock offers a complete appraisal service where we will assess your horse’s value in the current bloodstock market and provide you with a written report that can then be relied upon. Fee: $350 (ex GST) per desktop report. Why Boomer Experience Over 15 years of assessing, buying and selling thoroughbreds acrossthe globe. Personal Touch Boomer offers exclusive 1-1 consultations to accurately engage and educate you on your equine net worth. Fast Turn Around Receive an appraisal within THREE BUSINESS DAYS of getting in contact. Book a freeconsultation Get in touch by filling out the form. [contact-form-7 id=\"c66b737\" title=\"Appraisals form\"] The Process: Consultation Quote Research Analysis Report Common Questions Does Boomer Bloodstock consult for any other industry professionals? Boomer Bloodstock has consulted on Thoroughbred insurance cases, receiverships/administrator cases, and legal cases. Learn more What is a desktop report? No physical inspection of the horse is conducted, and no vet checks are performed. Learn more How long does the appraisal process take? On average, an appraisal will take up to three business days to complete. Learn more How long is an appraisal report valid for? To account for a rapidly changing market, the appraisal is valid as at the date stipulated on the report. Learn more What are the limitations of a desktop report? Desktop reports only provide a quick initial appraisal for thoroughbreds that do not ensure comprehensive evaluations. Learn more

News & Success

Learning Centre